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Under Armour: Steph Curry Isn't Human, But Nike Is


Nike is still far larger than Under Armour, commanding a $100 billion market cap vs. the latter's $16.5 billion.

But Under Armour has locked up some of the best rising stars across all sports, with Steph Curry, Cam Newton, Bryce Harper and Jordan Spieth.

This does not mean Nike will fail and UA will succeed. But I do think UA can see even faster sales growth as consumers gravitate toward the brand.

When I look at Nike (NYSE:NKE) I can't help but picture it as the "big brother" to Under Armour (NYSE:UA) (NYSE:UA.C). And given that UA is the "little brother," it works endlessly and tirelessly to dethrone Nike from its perch. This is highlighted by Nike's market cap, which at $100 billion is more than six times that of Under Armour's $16.5 billion market cap.

I also can't help but notice that today's emerging stars aren't aligning themselves with Nike like they once did, but rather, they're siding with Under Armour.

In recent years, Kobe Bryant, Kevin Durant, LeBron James, and Tiger Woods made up the star-studded lineup at Nike. Look at today's emerging leaders, though. Jordan Spieth has aligned with Under Armour, as has Bryce Harper. Steph Curry and Cam Newton aren't exactly hacks either.

Curry, 28, just won his second MVP award in a row and is just 28. Newton is 26 and was the MVP in the NFL last year. Harper is 23, is already a three-time All-Star and was named the National League MVP last year. Spieth has already won nine professional outings and finished 2nd, 1st, and 2nd in the last three Masters tournaments. He's just 22 and is currently ranked the #2 golfer in the world.