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IFF Debuts First-Ever Cradle to Cradle Certified™ Fragrance: PuraVita™

NEW YORK, May 12, 2016 (BUSINESS WIRE) -- Regulatory News:

International Flavors & Fragrances Inc. IFF, +0.07% (euronext paris:IFF), a leading innovator of sensory experiences that move the world, today sets a new benchmark for fragrance sustainability with the release of the first-ever Cradle to Cradle Certified fragrance, PuraVita. The fragrance, which has notes of green apple, wood, apricot and vanilla, is a proof of concept for an innovative approach to sustainable fragrance creation. PuraVita is a model for what can be achieved when perfumers pair creativity with sustainable design principles.

“Our new PuraVita fragrance is a clear demonstration of how we are building on our legacy of pioneering firsts, infused with a sustainable mindset, to inspire new possibilities in R&D and product creation,” said Andreas Fibig, Chairman and CEO of IFF.

The fragrance was launched from the stage of the Sustainable Cosmetics Summit in New York City by Kip Cleverley, Head of Global Sustainability for IFF, along with Ken Alston, President Consulting & Education Services, McDonough Braungart Design Chemistry (MBDC). To create it, IFF partnered with William McDonough and his team at MBDC. McDonough is a leader in the field of sustainable design and the co-author, with...


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