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Will Snap Shares Turn Things Around Like Facebook, or Fade Like Twitter?

Ever since Snap Inc. (SNAP) went public in March, the upstart social media company has been caught between two competing narratives: Is it primed for greatness like Facebook Inc. (FB) , or will it prove to be a dud like Twitter Inc. (TWTR) ?

Snap's stock crackled and popped out of the gate, but have since sputtered below the company's IPO price of $17 and faces additional headwinds. Shares of the Snapchat parent company sagged 1.1% to a new all-time low of $15.30 on Wednesday. The shares have fallen almost 38% so far this year, as doubts continue to grow over Snap's ability to quickly scale its...


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