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Amazon Isn't the Only Online Retail Stock to Buy


When investors think about online retail stocks, certainly the first name that comes to mind is retail behemoth Amazon (AMZN - Get Report) . Not only has it surpassed brick-and-mortar competitor Wal-Mart (WMT - Get Report) as the largest global retailer, but in the still-growing world of online retail, it holds approximately a quarter of the market share.

Amazon will report its first quarter earnings on April 28after the close. Amazon had a streak going of beating earnings until last quarter when it missed analyst expectations by 38%. Going into this quarter, it faces many of the same issues. The company is heavily reinvesting into business: partnering with Air Transport Services Group to boost shipping and logistics, buying content for its newly announced stand-alone streaming video service, and investing in new devices such as the Echo.

Despite its position as a market leader and its bright growth prospects, as an investment, Amazon stock is down more than 8.5% year-to-date versus a positive return of 2.5% for the S&P 500 Index. Thanks to an uncertain earnings outlook coupled with a premium price-to-earnings ratio of more than 500-times earnings, Amazon has failed to beat the market this year.

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Fortunately, Amazon is not the only name to play in the online retail space. EQM Indexes launched its Online Retail Index in December 2015. The Index is now being tracked by the Amplify Online Retail ETF (IBUY) , which launched on April 20 of this year.

The index is comprised of a basket of global companies involved in three primary market...