It is a bad time to be bubbly.
That is the message sent to the soda industry this month as five more U.S. jurisdictions voted to place extra taxes on sugary, carbonated beverages. Philadelphia became the
Consumers consider the sweetening agents found in many soda beverages unhealthy, a description whose definition tends to fluctuate as rapidly as Western consumers' tastes. Whether sweetened with high fructose corn syrup, aspartame or even natural sugar, soda is perceived as being damaging waistlines and overall health.
But with the consumer and even political environment turning flat for soda, companies that produce fizzy drinks are looking elsewhere for beverage bucks. And
Last month, Coca-Cola (
Despite the headwinds, investors are still buying Coca-Cola as a long-term play. Its stock hasn't cratered.
"We know that consumers are looking for less sugar,"...