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Ford Motor Co. (NYSE:F); Is Worth-Full Decision to Invest $182.2M in Pivotal- Cott (NYSE:COT), Tumi (NYSE:TUMI)

Ford Motor Co. (NYSE:F) [Detail Analytic Report] slightly down in early trading session on Friday as it declared that it is investing $182.2 in Pivotal, a cloud-based software firm, to further enhance its software development capabilities and provide innovations to customers more quickly. The investment in Pivotal aims to help drive transition of Ford to an auto and a mobility firm. Ford is continuing to focus on and spent in its core business designing, manufacturing, marketing, financing and servicing cars, SUVs, trucks and electrified vehicles.

At the same time, Ford is aggressively pursuing emerging opportunities via Ford Smart Mobility its plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. Mark Fields, President and CEO of Ford commented that extending their business to be both an auto and mobility firm requires leading-edge software expertise to deliver excellent customer experiences. Their investment in Pivotal will help strengthen their ability to deliver these customer experiences at the speed of Silicon Valley, including continually extending FordPass their...


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