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Finding Opportunities in Marketing Technology and the Ad Tech Industry

SEATTLE, WA / ACCESSWIRE / April 27, 2016 / The marketing technology and ad tech industries may have experienced a rough couple of years in terms of stock price performance, but investors may want to take a deeper look at the performance of some of these companies before making any snap judgements. Many of these companies have growing top-line performance and have achieved - or are on track to achieve - bottom-line profitability, which addresses some of the key concerns expressed by investors in the space.

In this article, we'll take a look at a couple companies that have been accelerating top-line growth, while focusing on improving bottom-line profitability.

Accelerize: Growth & Profitability

Accelerize Inc.'s (ACLZ) CAKE platform revolutionizes the way that advertisers leverage their digital advertising data. Last year, the company reported record revenue that grew 30% year-over-year to $21.4 million. While many companies in the ad tech space have been criticized for their mounting losses, the company achieved profitability during the fourth quarter on an adjusted EBITDA basis and is on track to remain profitable throughout 2016.

"2015 was another year of record revenue for Accelerize, but more importantly, it was a pivotal year of change that I believe will set the stage for a progressive profitable expansion in the years to come," said Accelerize Inc. CEO Brian Ross. "By remaining focused on our vision of delivering a cutting edge digital marketing solution while streamlining our operations, we have transformed Accelerize into a business that not only delivers strong revenue growth through innovation, but one that also can deliver a strong bottom line...