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Groupon Rises on $250 Million Investment from Atairos

Groupon, Inc. GRPN appears to be finally gaining some momentum. The stock gained 13.8% since Tuesday after the company announced that it has received another $250 million investment. This time it’s from Atairos Management, a private investment firm backed by Comcast CMCSA.

Per the deal, Atairos will be investing the amount in Groupon bonds (the 3.25% convertible senior notes due 2022). The initial conversion price will be about $5.40 per share for these bonds.

The company will be using the investment for strengthening its existing daily deals business and aid its ongoing transition. In addition, proceeds will also be used in the company’s share repurchase program, which has been expanded by $200 million and extended through Apr 2018.

The Groupon-Atairos deal is more than just an investment as it opens up more avenues for a deeper liaison between Comcast and Groupon. In addition, Comcast gets to further its advertising business by leveraging Groupon's platform and customer base.

A couple of months back, Alibaba BABA had bought over 5% stake in the company, though unlike Atairos, it bought shares directly from the open market.

Such investments actually come as a surprise especially as Groupon was not so long ago near its all-time low with mounting losses and the absence of any clearly defined strategy for growth.

But things seem to be turning around now. The company finally found a new growth track when CEO Rich Williams took over the helm in Nov 2015. His novel business strategy (with core focus on marketing, international and shopping) is appearing to be working wonders for the company. Its performance has started to improve since the last quarter wherein the company reported better-than-expected results on both counts.

The aforementioned investment further underscores this Zacks Rank #2 (Buy) company’s growth trajectory.

Investors interested in the space may also consider Stamps.com Inc. STMP, sporting a Zacks Rank #1 (Strong Buy).

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STAMPS.COM INC (STMP): Free Stock Analysis Report
 
COMCAST CORP A (CMCSA): Free Stock Analysis Report
 
GROUPON INC (GRPN): Free Stock Analysis Report
 
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