Reginal Thomas
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Reginal Thomas in reginal thomas,

Abercrombie, Aeropostale, American Eagle Are In Big Trouble

I call these retialers shallow because of their shady human resource practices for example Abercrombie & Fitch are notorious for only hiring "pretty people" which has lead to investigations against them but that's enough of me sounding like a scorned ex, because that isn't the biggest reason they are loosing their core fans. 

The 3A's as they are collectively called are losing their core consumers (teens) to cheaper retailers like Zara, H&M, and Uni Qlo who all offer faster fashion where new pieces are rolled out almost on a monthly basis. When you team that with the fact that retailers across the board except for those who sell home goods have seen consumers become tight with their spending it doesn't look like things will be getting better for the 3A's.