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Retirely in The things you own end up owning you,

So, would you pay $16 for this grilled cheese sandwich?

John Fink, creative director of the FinkGroup with the toastie at Bennelong restaurant at the Sydney Opera House. Photo: Jonathan Ng Source: News Corp Australia

“It’s a bit pricey but it’s got truffle in it, it’s got five cheeses and it’s a bit decadent,” said Bennelong backer John Fink

The classic hipster business strategy of failing their way to the top once again. Simply put, if you charge far more than something is worth, somewhere out there some rich idiot will convince themselves it’s worth it and buy it.

Then “Buyer Rationalization” kicks into overdrive and they start telling all their hoity-toity friends about it, because clearly you’re not really an idiot for paying $16 for a grilled cheese if all your totally cool friends do it too, right?  It’s not like all of you trust-fund bubble children could be that dumb, right?  And they, not wanting to be left out of this “hot new thing” (because popularity is all that matters in life, dammit!) they hop on board, parroting the wonders of this new thing and creating a circle jerk of mutual assurance & denial of the mind-blowing idiocy that they are all indulging in.

“It’s an extravagant sandwich but you’re dining in a pretty special spot, so we wanted to bling it up.”

That’s not a grilled cheese sandwich. Grilled cheese is Wonder Bread & Kraft Singles. (and lots of butter.)

“It has been received incredibly well,” Bennelong chef de cuisine Rob Cockerill said yesterday.

Okay, so here’s my reasoning. Yes, I’d buy it. It’s overpriced. But one, it looks good. Two, I love all sorts of varieties of Grilled Cheese. And three, it’d mean that I was in Sydney, and I’d love to go there again.

Put bread in toaster. Put anything resembling cheese between the toasted bread and place in microwave. Done when cheese bubbles. *college flashback