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Why GoPro, Inc. Is Expecting a Huge International Boost Soon

Image source: GoPro

With all the attention GoPro Inc. (NASDAQ:GPRO) received on the heels of its biggest-ever product introduction last month -- which notably included its Karma drone, two HERO5 cameras, new editing apps, and a cloud-based subscription service called GoPro Plus -- it's been difficult for investors to focus on anything else.

But these new products aren't the only catalyst helping it return to sustained growth and profitability. During GoPro's most recent quarterly earnings conference call, management indicated that the company's international business is poised to pick up steam soon.

"We expect GoPro's presence in international markets to get a big boost ..."

According to Anthony Bates, GoPro president and director:

We expect GoPro's presence in international markets to get a big boost later this year, when we begin offering localized customer experiences in multiple languages, including German, French, Portuguese, Japanese, Korean, and Chinese. This includes packaging, camera UI, and software apps, as well as marketing materials and point-of-purchase displays. This [will] match directly to a parallel initiative, developing localized content for our international websites, social media, and in-store merchandising. The goal for our international expansion is as simple as it is ambitious -- make GoPro easy and accessible for everyone.

To be fair, GoPro's new products are still arguably the most crucial piece of its puzzle right now. But this concerted effort to expand GoPro's reach and accessibility overseas is a key complementary part of that...


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