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Hershey Earns Bullish Thesis With Impressive Upside Potential

Hershey Company (NYSE:HSY), the leading chocolate manufacturer in North America, has strong growth prospects in the long run. Although the company's top-line performance has been sluggish throughout 2014, due to strong competitive headwinds and several macroeconomic factors, as HSY remains committed to introducing innovative products, growing in international markets and expanding in different product categories, its sales base will improve in 2015. Also, the company's gross margin base will improve in 2015 with its efforts to increase prices. Owing to its healthy growth prospects, I expect the company's cash flow generation to remain strong and support its attractive dividend payment policy. Also, I reiterate my price target of $111, calculated through the free cash flow method, and the stock now offers upside price potential of approximately…