TubeMogul provides a single platform that allows brands and agencies to plan and buy video advertising across desktop, mobile, streaming devices and TVs.
A demand-side platform (DSP) enables advertisers to purchase display ad inventory via real-time bidding (RTB) exchanges.
Tullo also suggested that the the acquisition validates his view that MDC Partners Inc
Adobe said the acquisition of TubeMogul will create the first end-to-end independent advertising and data management solution that spans across TV and digital formats. The acquisition also expands Adobe's digital marketing and advertising technology.
Adobe also noted it's currently unable to provide an estimated impact on its future GAAP earnings.
"Adobe and TubeMogul share a similar culture and vision for the future of advertising," said Brett Wilson, CEO and co-founder, TubeMogul. "The combination of Adobe Marketing Cloud with TubeMogul's software creates a uniquely comprehensive platform that will help marketers always know what's working -- and act on it. We're thrilled to call Adobe home and believe this will be a great move for our clients, team and shareholders."
|Oct 2016||Albert Fried||Downgrades||Overweight||Market Perform|
|Oct 2016||B. Riley||Initiates Coverage on||Buy|
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