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P&G’s Strategies for Revamping its Product Portfolio

A Procter & Gamble Investor Update: Growth and Transformational Objectives

(Continued from Prior Part)

Portfolio reshaping

The Procter & Gamble Company’s (PG) portfolio revamping project has been a major transformational move ever since A.G. Lafley, the company’s Chairman, President, and CEO, was re-appointed in 2013. To learn more about A.G. Lafley’s return to Procter & Gamble, please read Procter & Gamble Benefits from A.G. Lafley’s Return as CEO .

After P&G’s beauty brands merger with Coty (COTY), the company will focus on 10 product categories and about 65 brands.

According to P&G’s CFO Jon Moeller, the company plans to focus on stronger, consumer meaningful brands—brands with which P&G has the leading market position—and accordingly chooses its 10 product categories. As consumer staple (XLP) products have low demand elasticity, P&G is looking to focus on brands whose...


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