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The Real Fantasy Football Winners: CBS, Yahoo And Disney

Crafting the perfect fantasy football team is a task that, for the most elite users, demands weeks of preparation. They study passing yards, rushing yards, fumbles, sacks and myriad other stats for familiar faces and newbie players alike — more than 1,600 names in all. Yet even after the research and prep work, success in fantasy football comes down, largely, to luck: of the draw, of the schedule, of the fantasy team’s health. But that’s for the mere mortal. For certain corporations — like CBS, Disney, Yahoo and even Facebook and Google – success in fantasy football is much more of a sure thing. Or at least that’s what one new Wall Street report hypothesizes.

According to a new research note from Nomura, increased advertising spending from two major fantasy football platforms, DraftKings and FanDuel, will be a boon to the top-line results of certain internet and media companies. Analyst Anthony DiClemente estimates that DraftKings and FanDuel spent a combined $30 million on television advertising in the last week alone and that total fantasy football ad spend could reach as much as $175 million in the third quarter of the year. This, he says, will feed right into the hands of the likes of CBS, ESPN and other...


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