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Baidu, JD in Pact to Send Search Users Straight to the Checkout

  • Shoppers can search and buy products direct from Baidu app
  • The tie-up could boost ad revenue for both companies

Baidu Inc., China’s largest search engine, has struck a deal to funnel users looking for products to online retailer Inc.

Under the arrangement, users browsing for product information on Baidu’s mobile search app can now access a dedicated section to buy items directly from JD, China’s second-largest e-commerce provider. By encouraging users to stay within its app and make purchases, the search giant can glean valuable data on its customers’ preferences.

The deal comes as technology companies...