Reginal Thomas
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Google Announces A New Tool For Advertisers

Google's new tool "Estimated Total Conversations" is a new product that uses Google (NYSE: GOOG)  login data to determine how people actually purchase a product after seeing one of Google's AdWords advertisement in a Google search. What makes this feature important and better than other tools with the same claims is, it works across all platforms smartphones, laptops, desktops, and tablets. This is a great advantage for Google in their battle against Facebook (NYSE: FB) when it comes to being able to deliver accurate data to advertisers seeing as how they both boost high numbers when it comes to how many people use their services.