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Amazon Prime goes monthly in new challenge to Netflix

Amazon Prime offering monthly subscriptions

Amazon Prime is going monthly and taking even more direct aim at Netflix.

On Sunday night the online retailer is turning on a monthly subscription option for its bundle of Prime services, like free shipping, a music library, and a growing collection of original TV shows and movies.

Until now, Prime has only been available as a $99 annual subscription.

What's more, Amazon is now offering a separate monthly subscription just for its TV and movie collection — the part it calls Prime Video.

Amazon has never made Prime Video...