Actionable news
0
All posts from Actionable news
Actionable news in MSFT: Microsoft Corporation,

Here's Why Cyber Monday Has Become Bigger Than Ever

Cyber Monday is no longer just the Monday after Thanksgiving -- it's encroaching on Black Friday's territory. And as mobile sales continue to explode, Cyber Monday is likely to surpass expectations.

Cantor Ftizgerald analyst Youssef Squali noted that mobile drove 55% of all visits to retail sales and accounted for approximately 37% of all sales this past Thanksgiving and Black Friday, representing the power of smartphones and tablets. "We believe that the shift to mobile is likely driven by a combination of factors, including in-store comparison shopping, improving mobile experiences and larger mobile screen sizes," Squali wrote in a note to clients.

Among those poised to benefit from mobile's growth is Amazon (AMZN) , which has exclusive deals not only for users of its app, but also those of its Amazon Echo assistant. "A key beneficiary of mobile appears to be Amazon, which disclosed that smartphone sales on Black Friday exceeded Thanksgiving and beat last year's Cyber Monday and Black Friday," Squali wrote to clients.

In addition to Amazon, companies such as Target (TGT) , Walmart (WMT) and others are hosting mobile-exclusive deals, as consumers shop...


More