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Bill Ford on Apple, Google auto push: 'It's awesome'

Apple and Google's entrance into the auto sector is "awesome," and Ford will likely strike partnerships with the new players in the sector, Ford's executive chairman said on Tuesday.

During a question and answer session at the Web Summit conference in Dublin, Bill Ford said he was pleased that technology giants were entering the auto world.

"I think it's awesome," Ford said.

Google is currently testing driverless cars in the U.S., while speculation has been rife that Apple could be producing a vehicle of its own. The auto industry has been a big focus for technology companies as they begin to...