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Wintac Software Grows Sales 79 Percent with Pitney Bowes Interactive and Personalized Video

STAMFORD, Conn., May 04, 2016 (BUSINESS WIRE) -- Pitney Bowes PBI, +2.14% a global technology company that provides innovative products to power commerce, today announced that Wintac Software has achieved record sales growth by using Interactive Personalized Video to increase web conversion. Since deploying Pitney Bowes EngageOne Video two years ago, Wintac has reported a 79 percent growth in sales.

Wintac Software is the best-selling business management software for field services companies, such as HVAC contractors, plumbers, electrical contractors, cleaners, landscapers and more. As an all-in-one solution, Wintac helps organizations run every aspect of their business, from scheduling, dispatching and lead management, to estimating, accounting, payroll, inventory and more. The company’s robust offering is a key selling point, however, the vast number of capabilities adds a layer of complexity to the sales process.

“Previously, we provided a generic product tour on our website,” recalls Seth Hauben, Chief Marketing Officer, Wintac Software. “It was long and impersonal, and people would drop off quickly. We realized that if we could provide a tailored digital experience that talked to prospects in their own industry-specific language, we could engage visitors in more meaningful...


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