Katie O'Brien
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Katie O'Brien in Senior Content Editor,

​PepsiCo Replaces Coke as NBA Sponsor

PepsiCo (NYSE:PEP) will officially replace long time NBA beverage sponsor Coca Cola (NYSE: KO), according to Fortune, with Mountain Dew in the forefront of the campaign. This makes PepsiCo the official beverage and food sponsor of multiple United States athletic leagues, including NHL, MLB and USA Basketball.

Coca Cola has been the sponsor of the NBA for almost 30 years, Fortune reported, and individual players are still eligible to maintain deals with Coca Cola. This deal will not affect the food sold at games.