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Actionable news in DMND: Diamond Foods, Inc.,

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Filed by Snyder’s-Lance, Inc.

Pursuant to Rule 425 under the Securities Act of 1933

and deemed filed pursuant to Rule 14a-12

of the Securities E xchange Act of 1934


On Wednesday, October 28, Snyder's-Lance announced that it has signed a definitive agreement to acquire Diamond Foods, Inc. an industry leader in snack foods with five brands in Kettle Brand ® potato chips, KETTLE® Chips, Pop Secret ® popcorn, Emerald ® snack nuts, and Diamond of California ® culinary nuts.

Diamond Foods is an industry leading company with exceptional brands, and we're excited to bring together Diamond Foods with our talented and creative Snyder's-Lance team.

Diamond has excelled in delivering exceptional product quality for many years, with innovation across their entire product portfolio. There are a number of current products and new product ideas that will work perfectly alongside our Snyder's-Lance brands. We plan to take full advantage of our established Direct Store Delivery (DSD) and direct sales network as well as the expertise Diamond brings from their sales team to drive better top line than either company could achieve alone. Each Diamond brand brings unique capabilities that will strengthen Snyder’s-Lance’s strategic plans while increasing annual top line revenue. The transaction will expand our business in the better-for-you snack category and increase our presence in the natural food channel as well.

Given the size of this acquisition, the next step will be for the Federal Trade Commission (FTC) to conduct an expected and customary review. The transaction also requires shareholder approval by both companies. This will take some months to complete. During this time and until the acquisition is complete, Snyder's-Lance and Diamond Foods will continue operate independently with no planning or other collaborative communication. In other words, during this review it will be “business as usual”. Certain Diamond Foods products will continue as Snyder's-Lance “partner brands”.

Once completed, we will begin to work on the details of planning integration for the two companies.

These are very exciting times for Snyder's-Lance, as we continue on our journey to excel by proving that “Snacking Is Our Passion”!


What does today’s announcement mean?

Why does Snyder's-Lance want to purchase Diamond Foods?

What does this transaction mean for customers/partners?

What happens next?

Will Diamond Foods brands continue as Snyder's-Lance partner brands?

When is the acquisition expected to be completed?

When will the integration process start? How do you plan to integrate the two companies?

What can customers expect during the integration process?

What is the difference between the “Kettle Brand®” and “Kettle® Chips” logos? Are they two different product lines?

Cautionary Information about Forward Looking Statements

This communication contains statements which may be forward looking within the meaning of applicable securities laws. In some cases, you can identify these statements by such forward-looking words as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “confidence,” “may,” “plan,” “potential,” “should,” “will” and “would,” or similar expressions. The statements include the expected completion of the acquisition of Diamond Foods, Inc. (“Diamond”), the time frame in which the acquisition will occur, and...