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Has "Captain America: Civil War" Been Successful for Disney (DIS)?

Disney-Marvel’s Captain America: Civil War has the $1 billion worldwide box office milestone in its sights as the third installment of the Captain America film series took in $156 million this weekend.

According to a report from Variety, the Marvel Cinematic Universe consisting of 13 feature films surpassed $10 billion worldwide over the past nine years.

(Also read: “Your Complete Guide To All the Things Owned by Disney”)

Civil War began its international run on April 27 and topped the $940 million mark in worldwide box office on Sunday, per Box Office Mojo. The film can easily surpass the $1 billion worldwide gross mark by the end of this week, making Civil War the 25th film to do so as well as the sixth superhero film to eclipse the mark. The other five include three other Disney-Marvel films: The Avengers ($1.52 billion), Avengers: Age of Ultron ($1.41 billion), Iron Man 3 ($1.22 billion), The Dark Knight Rises ($1.09 billion) and The Dark Knight ($1.04 billion) – the Dark Knight titles being DC-Warner Bros. films, which are owned by Time Warner (TWX).

The ten-day domestic total of $296 million for Captain America: Civil War has already generated more than the domestic totals of the other Captain America films during their entire theatrical runs — 2011’s Captain America: The First Avenger brought in $177 million and 2014’s Captain America: The Winter Soldier brought in $260 million.

With star Chris Evans returning as the title character in a face-off with Robert Downey Jr.’s Iron Man, the film is showing plenty of traction outside the United States. Its international total has hit $647 million, making Civil War the fourth-highest grossing superhero movie of all time behind Avengers: Age of Ultron ($946 million), The Avengers ($895 million) and Iron Man 3 ($806 million) – again, all Disney-Marvel films.

China is the top international market by far with $155.8 million in ten days, per Box Office Mojo, making it the third-highest-grossing Disney release there behind Zootopia and Avengers: Age of Ultron. South Korea is second with $60.1 million, followed by the United Kingdom at $46.7 million, Mexico at $39.2 million and Brazil at $32.9 million.

Along with the huge success Star Wars: The Force Awakens is (worldwide $2.07 billion) as well as the more than likely success of all the future Star Wars-related films, The Walt Disney Company (DIS) generates a truly significant amount of revenue from the Marvel Cinematic Universe. Civil War commenced Disney-Marvel’s Phase 3 release of its universe, with 10 more feature films being released by 2019.

Despite the massive success of these superhero and space opera film franchises, Disney stock has relatively struggled over the past year (see graphs below). The Walt Disney Company has a Zacks Ranks #3 (Hold) and recently had a disappointing 2016 Q2 earnings.

The Mouse is sure in need of a hero to get the company out of its slump.



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