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Pokémon Go's Release Affected Nintendo Shares More Than Its Last Three Consoles

Nintendo Co., Ltd (ADR) NTDOY 10.6% shares were up 34 percent after Pokémon Go was released. Never before has the market ascribed so much potential value to a release by the Japanese video-game maker as it has with Nintendo’s foray into smartphone gaming.

For example:

  • Wii U - Nintendo shares rose just 1 percent the day after its release
  • Wii - Shares closed 0.7 percent lower
  • Gamecube - Shares rose 3.6 percent

And lest it be thought that other consoles have rivaled the Poke-impact of Pokemon Go:

Nintendo shares were up another 10 percent at $36.85 mid-day Monday at $36.85.

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