Actionable news
0
All posts from Actionable news
Actionable news in CMG: CHIPOTLE MEXICAN GRILL Inc,

Chipotle Just Landed a Mortal Wound That Should Make It Want to Change Its Name

A new foodborne illness scandal requires a total re-brand at Chipotle Mexican Grill Inc. (CMG) , according to one branding expert.

Shares of Chipotle dropped 2.4% to $347.68 in midday trading Friday, July 21, hitting new 2017 lows, as Chipotle grappled with twin PR crises. Public health officials confirmed that a customer at a Chipotle location in Sterling, Va. is ill with norovirus, while data from food poisoning crowdsourcing website iwaspoisoned.com indicates that over 100 customers at that location also...


More