Usman Shah
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LinkedIn to help Marketers Connect with it's Members

LinkedIn Corporation (NYSE: LNKD) launched a Sponsored Update feature today, this would allow the Company Pages to deliver content and updates to LinkedIn members, without them following a particular company. "With Sponsored Updates, marketers will be able to distribute this content directly to relevant professionals in a place their customers and prospects are already consuming professionally relevant content," the company said. LinkedIn has 225 million members who they can target with these content, Companies can get their ad's out and LinkedIn can make a good profit by charging those companies. These Sponsored Updates will not only show on desktops but also tablets and smartphones.  I don't know how this will sit with the members but in my opinon LinkedIn is going to make money resulting in higher stock prices. It is currently trading at $195 a share