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El Pollo Loco Taps Harmelin Media as Media Agency of Record

COSTA MESA, Calif., April 22, 2016 (GLOBE NEWSWIRE) -- El Pollo Loco (Nasdaq:LOCO), the nation's leading fire grilled chicken chain, today announced it has selected Harmelin Media, a results-focused, full service advertising, media planning and buying agency, as its media agency of record commencing July 1, 2016. AAR Partners, a national agency search consultancy, managed the agency search process.

"Harmelin Media demonstrated an impressive understanding of the El Pollo Loco brand and as a result we are thrilled to announce their addition to our team of top quality agency partners," said Ed Valle
, Chief Marketing Officer of El Pollo Loco. "We look forward to leveraging Harmelin Media's expertise in media planning and buying to drive our strategic growth plans."

El Pollo Loco has grown to over 430 company-owned and franchised restaurants in Arizona...