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Actionable news in UA: UNDER ARMOUR Inc,

Nike's earnings spell trouble for Under Armour in apparel

Nike's latest earnings report brought a mixed bag of results — mostly positive — along with another highly anticipated announcement.

The retailer confirmed plans to begin selling a limited assortment of footwear, apparel and accessories on, prompting a rally from Wall Street. Without divulging much detail, Nike said it's still in the early stages of testing this strategy and continues to evaluate those sales made on Amazon.

Nike's stock, meanwhile, led the S&P on Friday, trading up around 9 percent and on pace to mark its best performance in two years.

Analysts are also picking up on how Nike's apparel business is performing, noticing that clothing sales slowed in the fourth quarter. This, as many retailers are struggling to find a so-called sweet spot in the apparel industry.

It's a tough space to be in, as trends come and go so quickly...