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America's Most Loved (And Hated) Companies: Exclusive Interview With ACSI Funds

  • (1:10) - Does Customer Satisfaction Impact a Stock Price?
  • (3:55) - Who Are the Leaders in Satisfying Customers?
  • (6:55)  - Who Is Failing at Customer Satisfaction?
  • (12:10) - ACSI Funds Overview

In a special edition of the Zacks Friday Finish Line, Content Writer Ryan McQueeney and Editor Maddy Johnson are joined by Phil Bak, the CEO of ACSI Funds.

ACSI Funds, in association with the American Consumer Satisfaction Index, created the American Customer Satisfaction Investable Index—an investment strategy that is founded on the belief that improving brand loyalty and perpetuating customer spending is what drives revenue and share prices.

ACSI Funds also hosts the American Customer Satisfaction Core Alpha ETF ACSI. This unique ETF weights large cap US equities based on their ACSI customer satisfaction scores, allowing individuals to invest in the country’s most beloved companies.

In this Zacks exclusive interview, the Friday Finish Line team chats with Mr. Bak about his firm’s investment principles and discusses why customer satisfaction should be on every investor’s radar.

Mr. Bak also identifies a few companies, such as Amazon AMZN, that have been killing the customer satisfaction game. Find out what the e-commerce giant is doing to keep its customers happy!

And on the other hand, Mr. Bak highlights some of the brands that seem to be letting their customers down. He also highlighted a few industries that seem to always have problems with customer satisfaction scores. Make sure to tune in!

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