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An Update On Facebook's Businesses

  • Core Facebook Platform: Engagement continues to rise at a healthy pace on the FB platform – recently, the company recorded more than a billion daily active users for the first time, marking a new milestone. In addition, video views were last seen at 4 billion daily as compared to 1 billion in Q3 2014. This makes Facebook second only to Youtube in terms of desktop video views in the U.S., according to comScore.We believe these encouraging statistics will help Facebook capture a larger share of the digital advertising market in key countries such as the U.S.. Also, the rising engagement levels will continue to propel revenue growth over the coming years.
  • WhatsApp: The messaging platform, which was acquired by Facebook last year, has grown tremendously during 2015. In September...

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