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One Key Reason J.M. Smucker's Business Is Suffering

When it comes to food, American palates are notoriously fickle. The rise of "foodie-ism" -- that is, a self-affected discernment when it comes to what you shove in your mouth -- has led many consumers to change their tastes.

For example, many "foodies" eschew old favorite fast-food places for fast-casual eateries that promise better-quality ingredients and preparation methods.

In truth, is there much difference from a burger and fries at Shake Shack and a burger and...