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Netflix’s DIY Strategy Should Pay Off Overseas

One analyst raised his Netflix price target and thinks the company is getting smarter about programming rights.

spending a lot of money on content, and investors aren’t quite sure whether that’s a liability or a competitive advantage. On one hand, Netflix is burning cash quickly, but on the other, the company is trying to make a big push into new markets and needs more titles to succeed there.

On Thursday, Morgan Stanley Benjamin Swinburne raised his price target on Netflix shares to $185, based partly on his belief that Netflix is making smart choices about programming rights, which could yield strong results...


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