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Parents to Spend More In-Store Than Online for Back-to-School Needs

Brick-and-mortar stores are still alive this back-to-school season, according to a new survey.

On average, parents expect to spend $273 on back-to-school related items in-store and $109 online. The survey's undecided category clocked $106 in spending. That figure is expected to be split between both channels.

"Consumers are using the digital channels to pre-shop -- to find the deals they want," said Lokesh Ohri, a senior manager at Deloitte. "But they still...


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