Actionable news
0
All posts from Actionable news
Actionable news in SNAP: Snap Inc,

Instagram Just Found Another Way to Stick It to Snapchat

Facebook's (FB) Instagram has found another way to take a bite out of Snap's (SNAP) business.

The social media giant is offering brands free trials of products and discounts on some of its new advertiser tools, Business Insider reports, citing conversations with ad agency executives. The move shows that Instagram is making a serious effort to get brands to spend their ad dollars on its platform, instead of on Snapchat. Morgan Stanley reaffirmed this notion in a note to clients on Tuesday.

"We believe Instagram is likely to be more disruptive than previously expected as our industry conversations indicate that Instagram is giving advertisers sponsored lenses for free," said Morgan Stanley analyst Brian Nowak.

Sponsored lenses, which both Snap and Instagram offer, superimpose special effects over people's faces. In the case of ads, the lenses might advertise a new product or events, such as when Taco Bell's lens on Snapchat turned people's heads into a taco for Cinco de Mayo.

Instagram's latest attack couldn't come at a worse...


More