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WWE: How Long Can The Momentum Last?

WWE has done a good job of attracting streaming subscribers, but now the company is doing so at a slower pace.

As traditional media companies grapple with changing viewing habits, they can look to the wrestling mat for an example of a company that’s managing the transition well. World Wrestling Entertainment has exceeded expectations in diversifying beyond its pay-per-view business and attracting fans to a $10/month over-the-top streaming service.

The WWE Network has 1.5 million subscribers. The question is how many more will join from here.

Morgan Stanley’s Benjamin Swinburne notes that...


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