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ServiceNow's Chief Revenue Officer just cashed-in 10,000 options

David Schneider, ServiceNow's Chief Revenue Officer, recently cashed-in 10,000 options. The options were exercised at $3.00, while the disposals took place between $79.22 and $79.88 per share, on October 27, 2015. Schneider continues to hold 30,315 shares of the company. Schneider operates out of Santa Clara, CA. Some additional info was provided as follows:

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. Represents the aggregate of sales effected on the same day at different prices...