Katie O'Brien
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Katie O'Brien in Senior Content Editor,

Apple TV Set for September, Still No Streaming Service

Apple (NASDAQ: AAPL) is suspected to be releasing its long-awaited most recent version of Apple TV this September, after years of waiting for the update. According to Buzzfeed news, the company is due for a TV upgrade, having teased at releasing it earlier this summer, however, opting to push its new streaming service, Apple Music, instead.

Because the Apple TV has not seen an upgrade since 2012, the device is expected to come jam-packed with new features not seen in the previous model. According to Buzzfeed, this includes an A8 system chip, a “drastically improved” touch screen remote and enhanced Siri capabilities.

Perhaps the most important “accessory” due to be released with the newest model of Apple TV is its development kit, used for designers and developers to populate it, Buzzfeed reported.

Further, Apple is expected to release its newest iPhone models in September, as well. Likely titled the iPhone 6s and 6s Plus, the much awaited devices have been rumored to include better processing speeds, an improved Siri and better cameras.

According to Buzzfeed, Apple is also planning on launching a television streaming service in the near future, however, will likely not launch at the same time as the new Apple TV. However, this is not necessarily a bad business move, with the intent to sell Apple TVs to customers during the holiday season as the main incentive for the fall release.

This is an interesting move from Apple, considering its consistence with releasing either a product or software update every few months. According to recent reported, Apple is also due to released iOS 9 this fall, as well as the news iPhones, seemingly going hand-in-hand.

I think if Apple were to launch a television service, it would make sense to launch it at the same time as the newest Apple TV, making the purchase one large package.

However, Apple Music, which was launched at the end of June, was a pretty large project for the tech giant, perhaps making it one of the larger releases of the year from the company.

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*This is editorial content and expresses the opinion of the author.