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CBS Is Giddy Over Digital Subscriptions at Showtime, Skinny Bundles

It's no Netflix Inc. (NFLX) , but CBS Corp. (CBS) on Monday, Aug. 3, said its digital subscription platforms will amass more than 4 million total subscribers in 2017. And COO Joseph Ianniello declared its 8 million subscriber goal by 2020 "conservative" on an investor conference call Monday.

For CBS, which gets most of its revenue from its network and TV studio, that's found money. Though Netflix remains the global leader in digital video subscribers at more than 100 million, CBS has been able to build businesses that can provide some stability as...