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Target to Add a Chobani Cafe at Its Newest Small Format Store


Target (TGT - Get Report) won't just be selling protein-packed Greek yogurt down the aisles at one of its newest small format stores.

Target tells TheStreet it will open a Chobani cafe at its new two-level, 45,000 square foot Tribeca store set to debut in New York City in October. The menu at the roughly 1,100-square-foot cafe will feature made to order Mediterranean themed sandwiches, salads and Greek yogurt dishes. Chobani will also serve fresh-pressed juices, Greek yogurt-based fruit and veggie drinks, coffee and lunch-friendly dips. The cafe will be operated by Chobani.

"Through Target's flexible-format stores, we're able to build customized stores in urban neighborhoods-like the Tribeca store-to make it easier for guests to shop," said Anne Stanchfield, vice president, Flexible Formats and Localization at Target. "There are a number of things we're excited to share with guests who shop the Tribeca store, including the freshness and convenience of Chobani Café, trendy and affordable apparel and home products and a merchandise presentation that will make it fun and easy to shop."

For Chobani, the new cafe inside Target will be its...