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Actionable news in COKE: Coca-Cola Bottling Co. Consolidated,

Entry into a Material Definitive

Master Services Agreement with CONA.

On April6, 2016, Coca-Cola Bottling Co. Consolidated (the Company) entered into a Master Services Agreement (the Master Services Agreement) with CONA Services LLC (CONA), effective as of April2, 2016, pursuant to which CONA agreed to make available, and the Company became authorized to use, the Coke One North America system (the CONA System), a uniform information technology system developed to promote operational efficiency and uniformity among North American Coca-Cola bottlers. The Company became a member of CONA, a limited liability company formed to provide business process and information technology services to its members, pursuant to the CONA Services LLC Limited Liability Company Agreement (the CONA Services LLC Agreement) entered into by the Company, The Coca-Cola Company, Coca-Cola Refreshments USA, Inc., a wholly-owned subsidiary of The Coca-Cola Company (CCR), and certain other Coca-Cola bottlers (collectively, the Members), as contemplated by the non-binding letter of intent entered into by the Company and The Coca-Cola Company on September23, 2015, a copy of which was filed as Exhibit 99.2 to the Companys Current Report on Form 8-K filed with the Securities and Exchange Commission (the SEC) on September28, 2015.

Pursuant to the Master Services Agreement, CONA agreed to make available, and authorized the Company to use, the CONA System in connection with the distribution, sale, marketing and promotion of non-alcoholic beverages the Company is authorized to distribute under its comprehensive beverage agreement or any other agreement with The Coca-Cola Company (the Beverages) in the territories the Company serves (the Territories), subject to the provisions of the LLC Agreement (as defined below) and any licenses or other agreements relating to products or services provided by third-parties and used in connection with the CONA System. As part of making the CONA System available to the Company, CONA will provide certain business process and information technology services to the Company, including the planning, development, management and operation of the CONA System in connection with the Companys direct store delivery of products (collectively, the CONA Services).

In exchange for the Companys right to use the CONA System and right to receive the CONA Services under the Master Services Agreement, the Company will be charged service fees by CONA on a quarterly basis based on the number of physical cases of Beverages distributed by the Company during the applicable period in the Territories where the CONA Services have been implemented (the Service Fees). Initially, the Service Fees will be an amount per physical case of Beverages distributed that varies based on whether the Beverages are distributed in a portion of the Territories that the Company...


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