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Alliance Between Facebook and Cisco

 (Image source: Facebook)

Facebook Inc (NASDAQ:FB) will expand its Wi-Fi program through Cisco’s routers, which will provide high speed internet access to consumers who check in at businesses using their Facebook accounts. Customers will be able to view special promotions and events at the business. On the other hand, Businesses will have access to an anonymous data base about their customers. No longer will the customer need the establishments’ password to access Wi-Fi connection. This seems like a win-win for everybody. In this age of ramped social media usage, word of mouth advertising is extremely critical for local to med-size businesses to succeed.