Reginal Thomas
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InVivo Agrees To Buy Total Alimentos

InVivo NSA, a French agricultural group, is acquiring Total Alimentos for an undisclosed amount. The pet food market is gaining interest from firms that expected consumers in emerging markets such as latin america and asia to spend more money on domestic animals. Total Alimentos, has annual sales of about 170 million euros, is the No. 3 pet food supplier in Brazil and is also a big presence in Uruguay and Colombia. Thierry Blandinieres, InVivo's Chief Executive said, "Mature markets are tough but in emerging markets there is room for a challenger to become a No. 2 or No. 3 player."