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Amazon's Reported Live Sports Efforts Could Boost Prime's European Appeal

Amazon's (AMZN) massive video content spending might soon extend to live sports. While that doesn't necessarily mean the company will soon begin outbidding the likes of ESPN and NBC for major U.S. sports packages, it could mean the company will be giving European consumers thinking of signing up for Amazon Prime another incentive to do so.

Netflix (NFLX) , which has avoided doing live sports deals to date, should take notice.

Bloomberg reports Amazon "has expressed interest in sports with global appeal, such as tennis, golf, soccer and auto...