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Some Netflix Viewership Data Now Shared With Major TV Studios

Netflix, Inc. (NASDAQ:NFLX) does not reveal any information related to the viewership of any particular show with anyone – be it the content providers, media or Wall Street. The firm always says that since it does not need to please advertisers, it is irrelevant to discuss ratings. But now, the viewership numbers will no longer be secret as content measurement specialist Nielsen is already tracking some Netflix shows, and shows of other online services as well such as, Inc. (NASDAQ:AMZN)’s Prime Instant Video and Hulu, says a report from the Wall Street Journal.

Nielsen data to help media firms

Nielsen noted that it is tracking around 1000 shows, and a detailed breakdown of viewership data is sent to most of the major TV studios so they can assess the...