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Twitter Hires Google Executive To Head Ad Sales


Twitter Inc. has hired Google Inc. (NYSE: GOOG) advertising executive J.J. Hirschle as head of retail, as the company prepares for its IPO. Hirschle, directed media and entertainment advertising as Google, and will now be responsible for the team selling advertising products to retailers. Twitter is currently building up its advertising business by reaching out to retailers, by beefing up its workforce so it can expand its business.