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'Blacklist's' Shift Pays Off For NBC Despite Audiences Defecting From 'Allegiance'

It was another disappointment for NBC's (a subsidiary of Comcast (CMCSA) (CMCSK)) rookie roster as the numbers from Thursday's re-jiggled lineup are in and viewers don't seem to be interested … again.

Freshman drama Allegiance bombed in its debut with a demo rating of 1.1 (and 4.9 million viewers). Usually new shows need at least a 2.0 to remain anywhere near viable and next week it's possible the drama could slip into the single-digit range. With the advertiser-driven upfronts just a few months away executives know a 18-49 rating that low won't do anything to help the network's bottom line.

However the news wasn't all bad as The Blacklist also made its Thursday debut and promptly became the most-watched drama of the night … a mark NBC hasn't held since E.R. closed its doors back in 2009. The James Spader-led series earned nearly 10 million viewers and a demo of… Read More …