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Yahoo Inc. In Talks To Acquire Digital Ad Company BrightRoll For $700 Million

Yahoo Inc. is in talks to acquire a digital video advertising service provider BrightRoll for $700 million. Term sheets have already been signed. BrightRoll, helps advertisers to publish ads on websites, mobiles and connected TVs. The company raised $40 million from investors and made over $100 million in revenue for 2013.