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Advanced Micro Devices, Inc. (AMD) Stock Reaches ‘Steve Jobs’ Status With Epyc

When Lisa Su took the helm at Advanced Micro Devices, Inc. (NASDAQ:AMD) in late 2014, there was little fanfare or hope. AMD had a terrible history of strategic blunders and competition from fierce operators like Nvidia Corporation (NASDAQ:NVDA) and Intel Corporation (NASDAQ:INTC).Given all this, the consensus was that AMD stock was doomed.

But interestingly enough, Su set forth a clear-cut plan for a turnaround. It was as if she stole from Steve Jobs playbook for his return to Apple Inc. (NASDAQ:AAPL) in 1997.

The first step was to stabilize AMD stock through tough cost cutting. While that’s nothing new, it’s absolutely essential.

But for there to be a sustainable turnaround, a CEO needs to craft a realistic strategy to jump-start growth. For example, here’s how Steve Jobs put it during his famous keynote at the 1997 Macworld Expo:

“Apple is executing wonderfully on many of the wrong things … What I found is rather than anarchy, I found people who can’t wait to fall into line behind a good strategy. There just hasn’t been one.”

Well, as for Su, she came up with a “good strategy” as well. Although, as should be no surprise, it fell on deaf...


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