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Ex-Dividend Reminder: GUESS, Public Service Enterprise Group and Westar Energy

Play Video: The Importance of Dividends
On 9/4/15, GUESS ?, Inc. (NYSE:GES), Public Service Enterprise Group Inc. (NYSE:PEG), and Westar Energy Inc (NYSE:WR) will all trade ex-dividend for their respective upcoming dividends. GUESS ?, Inc. will pay its quarterly dividend of $0.225 on 9/25/15, Public Service Enterprise Group Inc. will pay its quarterly dividend of $0.39 on 9/30/15, and Westar Energy Inc will pay its quarterly dividend of $0.36 on 10/1/15.

As a percentage of GES's recent stock price of $22.20, this dividend works out to approximately 1.01%, so look for shares of GUESS ?, Inc. to trade 1.01% lower — all else being equal — when GES shares open for trading on 9/4/15. Similarly, investors should look for PEG to open 1.00% lower in price and for WR to open 1.01% lower, all else being equal.

Below are dividend history charts for GES, PEG, and WR, showing historical dividends prior to the most recent ones declared.


Public Service Enterprise Group Inc. (NYSE:


Westar Energy Inc (NYSE:


WR Dividend History Chart

In general, dividends are not always predictable, following the ups and downs of company profits over time. Therefore, a good first due diligence step in forming an expectation of annual yield going forward, is looking at the history above, for a sense of stability over time. This can help in judging whether the most recent dividends from these companies are likely to continue. If they do continue, the current estimated yields on annualized basis would be 4.05% for GUESS ?, Inc., 3.99% for Public Service Enterprise Group Inc., and 4.04% for Westar Energy Inc.

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In Wednesday trading, GUESS ?, Inc. shares are currently up about 1.2%, Public Service Enterprise Group Inc. shares are up about 0.3%, and Westar Energy Inc shares are up about 0.4% on the day.

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